“Shooting a large campaign requires a great mix of patience while all the moving parts come together and the creative concepts are hashed out with the clients, who are Stetson and the agency…These big shoots are an opportunity for me to be very patient, but also to act very quickly, and to have a super dialed operation with my two assistants, because we’ve spent so much time hashing it out, and the sunlight’s slipping away, so when we finally get the creative direction, it’s action time and it needs to happen very quickly.”
An interview with commercial photographer Tyler Stableford takes you behind the scenes of a shoot for a large commercial advertising campaign for Stetson. He shares his experience working with the ad agency, sponsor, photographic assistants and the extensive support crew instrumental to presenting the product in its best light from start to moment of image capture.
Colorado photographer Tyler Stableford has earned a worldwide clientele for his commercial and editorial photography. Men’s Journal recently named him one of seven “World’s Greatest Adventure Photographers” and he is among Canon’s prestigious Explorers of Light. He has won awards from Communication Arts, PDN and The International Photography Awards and is an active member of the environmental-business organization, “1% For The Planet.”
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