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PRESS RELEASES

October 2006—Press Releases

Microtek(R) Extends Renowned Line of High-Value Scanners with the ArtixScan(R) M1 - Featuring Exclusive EMULSION DIRECT IMAGING TECHNOLOGY

Microtek ArtixScan M1 follows the Microtek ScanMaker(r) i900 as the next-generation film/flatbed scanner featuring E.D.I.T. for scanning film Carson, CA (October 24, 2006) -- Microtek, a world-leading manufacturer of digital imaging products, announced today that it is developing the ArtixScan M1, a combined flatbed and film scanner for 35mm, 6cm, and 4x5-inch film formats that also offers additional functionality to scan reflective art or prints as large as 8.5 by 14 inches. Microtek will preview the ArtixScan M1 at the PHOTO PLUS EXPO at the Jacob Javits Convention Center in New York on November 2, 3 & 4. Equipped with Microtek's patented Emulsion Direct Imaging Technology(TM) (E.D.I.T.), 4800-dpi optical resolution, 16-bit digital output per channel, auto focus, and new film holders with tension technology, the Microtek ArtixScan M1 offers extraordinary value to photographers, photo enthusiasts, and graphic designers in need of high-quality scans.

"The Microtek ArtixScan M1 is first and foremost a film scanner that offers outstanding image quality to photographers who want to breathe new life into old images shot on film," said Parker Plaisted, Product Brand Manager for Microtek Lab, Inc. "With our patented glassless scanning architecture called E.D.I.T., the Microtek ArtixScan M1 matches or exceeds the performance specifications of dedicated film scanners, while offering better value and additional functionality."

New Emphasis on Film Scanning
The Microtek ArtixScan M1 is the first in a new line of flatbed scanners from Microtek that will deliver outstanding images from both film scans and reflective scans. The reflective scanning capability of flatbed scanners has been outstanding for several years, but the film scanning capabilities of flatbed scanners lagged behind the dedicated film scanners. By advancing the optical resolution to 4800 dpi with the E.D.I.T. scanning architecture, the film scanning capability of the new flatbed scanners from Microtek will surpass the film scanning capability of dedicated film scanners while maintaining outstanding reflective scanning capability. Excelling at both film and reflective scanning, these new flatbed scanners will offer greater versatility and value to photographers, photo enthusiasts, and graphic designers.

Emulsion Direct Imaging Technology (E.D.I.T.)
Like its predecessor the Microtek ScanMaker i900 - a CNET Editors' Choice award winner - the ArtixScan M1 features Microtek's patented E.D.I.T. architecture. E.D.I.T. is a unique technology exclusive to Microtek that allows the optical system to scan the film emulsion without looking through the glass plate that supports reflective materials on the flatbed scanner. With E.D.I.T., the film is supported in a tray inside the scanner below the glass plate. The glassless scanning enables clearer scans of the film because it avoids the optical distortions, aberrations, and dirt that can appear in a scan that passes through the glass plate of a typical flatbed scanner.

High-performance Scanning Capabilities
With 4800 dpi optical resolution and 48 bits per pixel, a scan of 35mm film on the Microtek ArtixScan M1 will produce an image file that is equivalent to an image file from a 34-megapixel digital SLR camera. The resulting detail in the scan of 35mm film will enable prints up to 16 by 24 inches while still holding 300 pixels per inch at that print size. Large-format prints from 35mm scans can be made up to 24 by 36 inches while still holding 200 pixels per inch at that print size. Professional photographers and photo enthusiasts will be able to fully utilize the printable area offered by their photo printers from scans of 35mm film and larger film sizes.

Software and Color Management
Continuing a strong partnership with LaserSoft Imaging(R), the Microtek ArtixScan M1 will include the popular SilverFast(R) software offering an intuitive user interface and professional controls over the scanning parameters. One of the many outstanding features of the SilverFast software is fully-integrated color management based on ICC standards for positive film and prints and the excellent NegaFix(TM) technology for negative film.

Pricing and Availability
The Microtek ArtixScan M1 is expected to be available in February 2007 for a suggested retail price of $699 through distribution, mail order, specialty camera stores, selected retail stores, and Microtek's retail Web site (www.store.microtek.com.


New Software Bundle from Nik Software, Inc. and
iView Multimedia Enhances Digital Image Workflow

Nik Color Efex Pro 2.0 Select and iView MediaPro 3.0 now available together San Diego, CA – October 25, 2006 – Digital imaging software developer Nik Software, Inc., today announced an arrangement with digital asset management pioneer iView Multimedia Ltd., a wholly owned subsidiary of Microsoft Corp., to offer a software bundle of Nik Color Efex Pro 2.0 Select Edition and iView MediaPro 3.0. This bundle combines two leading software solutions for improving digital imaging workflow to provide solutions for busy professional photographers.

The Nik Color Efex 2.0 Select and iView MediaPro 3.0 software bundle is available for purchase beginning today for $229.00. This is a $119.00 savings if each application were purchased separately.

“Today’s professional photographer is busier than ever and trying to manage and edit all their digital image files can be quite a daunting task,” said Michael J. Slater, Nik Software, Inc.’s president & CEO. “By combining these two software products into one convenient software bundle we are able to provide our customers with a way to process and edit their digital image files quickly and efficiently while also providing them with a great value.”


PhotoAcute Studio 2.0 to enhance the quality of digital images beyond the camera capabilities

Almalence Incorporated announces PhotoAcute Studio 2.0 - the breakthrough software product that dramatically enhances digital photos quality. PhotoAcute Studio processes sets of images taken in continuous mode. It utilizes superresolution algorithms to convert a sequence of photos into a single high-resolution and low-noise picture that could only be taken with much better camera.

PhotoAcute Studio improves all major image quality factors. The features at a glance are: 
- Spatial resolution increase
- Noise reduction without losing image details
- Dynamic range expansion
- Geometry distortions and vignetting correction
- Chromatic aberrations correction

PhotoAcute Studio operates for various camera and image types - from mobile cameras to DSLR cameras supporting RAW format and 16-bit color. The greatest leap in quality is achieved on RAW photos taken with DSLR cameras that gives the professional photographers an essential use.

The spatial resolution is one of the most important factors of digital image quality. It is limited by camera's matrix and lens, but this limit can be exceeded by means of superresolution - the method of enhancing the resolution of an image or of an optical system. This can be done by either acquiring more graphic information (e.g. taking and merging several images of the same object) or by reconstructing the details lost due to the faultiness of the optical system (applying the knowledge of the optical system properties). PhotoAcute Studio uses both ways to achieve the maximum image quality. 
The laboratory measurements of the widely accepted MTF50 parameter, performed with Canon 300D camera, show the doubling of the effective resolution.

The superresolution technology is used in supercomputer data processing in the industries such as satellite imaging and astronomy. Almalence engineers developed new mathematical methods of superresolution processing and implemented them within the software application for personal computers, making this powerful technology available for photographers.

The noise is the most undesirable factor that degrades image quality. The main problem of the noise reduction is the loss of image details. This becomes mostly apparent in the low light areas of the image, where the noise reduction removes both the noise and the details. PhotoAcute Studio combines several photos of the same scene, separating the useful signal and the noise, thus providing strong noise reduction without losing the image details.

Besides resolution enhancement and noise reduction, PhotoAcute Studio corrects common image artifacts: geometry distortions, chromatic aberrations and vignetting. By merging several images taken at different exposures, PhotoAcute Studio expands the dynamic range of the resultant image, revealing the details usually clipped in the highlights and the shadows.

All these features virtually improve the whole camera from matrix to lens, providing the possibility of taking better images even for those who use advanced and professional cameras. 

PhotoAcute Studio is useful for wide range of photographers, who are interested in taking high quality images. Professional photographers, for whom the image quality is essential, will find it a good tool for achieving the best results in their work. For amateur photographers this product will be an add-on to their cameras, providing better images without changing the camera itself.

PhotoAcute Studio is Windows based application. The version for Macintosh is to be released in 2007Q1.

Detailed description of PhotoAcute Studio features, online help and examples gallery are available at http://www.photoacute.com

PhotoAcute Studio 2.0 is available for free in trial mode. The price of the full version varies depending on supported camera types: from $19 for mobile phone cameras to $119 for DSLR cameras with the support of RAW format and 16-bit color. Users can get free licenses by contributing to PhotoAcute Studio development.

PhotoAcute Studio 2.0 can be downloaded at: http://www.photoacute.com/studio/download.html

About Almalence Incorporated
Almalence Incorporated focuses on developing the cutting-edge methods of digital image processing and innovative software products for enhancing digital images. Our mission is to provide the photographers with the software tools that will help them to achieve the best image quality. The company was founded in 2005 by the group of professionals with strong background in computer science, software engineering and management.


The Plugin Site Released B/W Styler

B/W Styler simulates the whole work flow of B/W photography from shooting a photo to processing it in the lab and framing the end result. It recreates the look of films, lens filters, lab effects and photo papers that are popular in traditional B/W photography, but even goes beyond that. Starting with a color photo B/W Styler lets you produce stunning B/W images that are not possible with B/W film. B/W Styler uses the whole contrast range of color photos to achieve dramatic B/W images. B/W Styler transforms dull color photos into interesting B/W pictures. Additionally you can enrich the B/W images by colorizing them, manipulating brightness and contrast, masking certain image areas, adding soft focus and glow effects, simulating film grain, adding special effects and framing the image.

For Beginners as well as Experts

B/W Styler contains modes for inexperienced, intermediate and advanced users. All modes of B/W Styler are connected and work together, so you can gradually add more effects and style your B/W image by switching from one mode to the other.

As a start Photographer's Mode lets you choose between a lot of presets in one compact dialog, e.g. B/W film type, ISO rating, lens filters, lab development strategy, paper type, color toner, special lab effects and more. These effects can then be adjusted in ten simple modes, each of which concentrates only on one aspect. Additionally there are five special effect modes for doing special B/W conversions, selective B/W, split color, vignette blur and mist effects.

More advanced users can also use the B/W Quick Mode for doing sophisticated B/W conversions with the help of 16 different controls. Finally, you can fine-tune your image in Expert Mode with the help of dozens of effect features, more than one hundred controls and almost two hundred local presets.

Why B/W Styler Is Different

B/W Styler offers the whole range of B/W tools and related effects in a single plugin. So you don't need to waste your time switching between different filters all the time. B/W Styler provides six different techniques for B/W conversion while most other tools offer only one or two. One of these B/W conversion methods (Split B/ W) is not available with any other tool.

Additionally B/W Styler uses the color contrast of photos effectively to achieve more distinctive B/W photos. Other tools try to simulate the look of B/W films with only a few color sliders whereas B/W Styler gives you detailed control over the whole color spectrum. Additionally if you switch your 24bit color image to 16bit per channel before running B/W Styler, it will produce higher quality B/W conversions, which will be retained even after you switch back to 8bit per channel.

Unlike other tools B/W Styler also supplies a wide range of masking features for selectively addressing certain parts of an image. It features three different types of modes for beginners, advanced people and experts, so users can become more experienced without the need to switch to another tool. Best of all, B/W Styler is available at an affordable price. It offers more features and possibilities than other tools in the same price range and beyond.

Availability & System Requirements

B/W Styler is available for Windows. A Macintosh version is planned for next year. B/W Styler sells at $49.95 (Regular License) or $29.95 (Academic/Educational License). It can be purchased at http://www.thepluginsite.com/products/photowiz/. A demo version can be downloaded at the same URL.


Lexar Increases Performance of High-Capacity CompactFlash to 133X

Large Capacity and High-Speed Data Transfer Rate Benefits Professionals and Advanced Amateurs Shooting in RAW Format

Fremont, Ca., July 18, 2006 – Lexar Media, Inc., a leader in advanced digital media and accessories, today announced that it has increased the performance of its popular Professional 8GB CompactFlash® memory card to 133X. This performance improves the digital imaging workflow for both professional and advanced amateur photographers working with and managing large files. Lexar’s new card is capable of a minimum sustained data write speed of 20MB per second and is currently available in CompactFlash Type I flash memory card format, the most popular format for today’s digital SLR cameras.
 
“Lexar has encouraged photographers to ‘keep shooting’ while consistently introducing products that improve digital imaging workflow once images are stored on their flash memory cards,” said John Omvik, director of professional product marketing, Lexar.  “Those who shoot in RAW format require a vast amount of storage capacity, but also need reliable high-speed performance at all steps in the digital imaging process. Our new 133X 8GB cards directly address and satisfy both needs and, as a result, are ideal for photographers shooting in all situations,” he added.

Well-known professional photographer Howard Schatz has incorporated Lexar’s high-capacity CompactFlash cards into his digital imaging workflow, which often begins when he shoots with his Canon EOS-1Ds Mark II in an underwater housing. Howard chose Lexar cards because of their reliability and vast storage capacity, which can hold a large number of images on each card. As a result, the cards are ideal for this and other shooting situations where the photographer has less time to change cards or where changing cards is inconvenient.
 
"Shooting below the water's surface requires the most reliable, high-capacity flash card that can store an enormous number of images," said professional photographer Howard Schatz. "I'm underwater and it's inconvenient to have to stop shooting to open the housing and change memory cards.  The high-capacity card means that I have to stop less frequently. The reliability of Lexar's cards is key in my work and the high-speed performance allows me to work relatively uninterrupted," he added.
 
Like all Lexar Professional flash memory cards, the new 8GB CompactFlash includes the full version of Lexar Image Rescue™ 2.0, the company’s award-winning image recovery software, and Paint Shop Pro®
9, the image editing and management software program from Corel.
 
Lexar’s new 133X 8GB CompactFlash will be available in August for the suggested price of $424.99.
 
Additional information regarding Lexar’s new 133X 8GB CompactFlash cards can be found on www.lexar.com. Information on Howard Schatz and the many ways he uses Lexar’s Professional flash memory cards during his photo shoots can be found on the company’s digital photography website, located at www.lexar.com/dp. Lexar’s digital photography website includes valuable information and tutorials to help photographers fully utilize the unique features Lexar products offer and achieve a more rewarding experience shooting and working with digital images. Additionally, this popular site provides detailed information about new photography techniques, products and services, as well as interesting feature stories, a pro blog and background information about the many professionals who count on Lexar’s flash memory cards and accessories to help them succeed.
 
About Lexar Media, Inc.
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand. 
 
About Micron Technology, Inc.
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAM, Flash memory, CMOS image sensors, other semiconductor components and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the MU symbol. To learn more about Micron Technology, Inc., visit its Web site at www.micron.com.


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