PHOTOGRAPHS TAKE ON NEW FORM WITH PROCESS
THAT DATES BACK TO 800 B.C.
(Philadelphia, PA, April 24, 2007) Renowned Philadelphia
Photographer, Susan Beard is pleased to
announce the launch of Waxworks a collaboration
of photography and the ancient Greek technique, encaustic
painting with dates back to 800 B.C. Encaustic painting
features the use of beeswax and paint pigment and liquid
resin to create a truly unique piece of artwork. Waxworks is
a photography franchise that invites professional photographers
to market the use of a unique, ancient Greek technique
that transforms normal photographs in to tactile pieces
of art. Details of this offering premiered at Wedding and
Portrait Photographers International (WPPI) in Las Vegas
at the end of March.
“Technology has changed the way we look at everything, says Susan
Beard. “I think it is important to keep
photography fresh by incorporating old and new techniques
into products that clients find interesting. Beard continued, “In
2007 clients want to enhance the traditional wedding or Bar/Bat Mitzvah album
with extra special keepsakes that capture the day. So now, clients have the
option to showcase their moment in time with something more than a book of
photos or a framed photo—Waxworks expands
the medium to another very special choice. Waxworks pieces
can be used to make any photograph more interesting and
memorable. Babies, anniversaries, standard family portraits,
boudoir shots, the choices are unlimited!
Every Waxworks piece is created by hand
under the direction of the highly skilled professional
artist and educator Leah MacDonald. MacDonald
begins with a photographic image that is mounted on to
a natural wood panel and coated in multiple layers of natural
beeswax, oil paint and liquid resin. Custom colors and
intricate strokes of hand painting are added to enhance
the texture and tonality of each piece so that a special
photograph becomes a piece of fine art for all to admire.
For more information about pricing and ordering
call 215.499.7649 or visit waxworksphoto.com.
The Creators
Susan Beard has
been a highly successful
photographer/entrepreneur in Philadelphia. Susan has an
astute eye for recognizing marketable and creative talents.
Collaborating has always been the cornerstone to Susan
Beard’s
lucrative business model. A few year’s ago, Susan saw the opportunity
to share a brilliant artist’s work with the world.
This collaboration with Leah Macdonald has become a profitable
addition to her studio--thus, the creation of Waxworks.
Leah Macdonald is a teacher,
professional wedding and portrait photographer and also
an artist. During her graduate studies at California College
of Arts, she experimented with photography and mixed media.
Encaustic painting became her focus throughout her graduate
studies. She perfected merging photography, beeswax, and
oil painting to create a stunning work of art. She is exhibited
by Galerie BMG and Rodger Lapelle Galleries. Her photography
and wax pieces are imaginative, moody and provocative.
Leah’s
participation in Waxworks combines her personal passion
for the medium with a desire to share the beauty.
Julia Lehman-McTigue has
been a professional photographer for over 10 years. Julia’s
work spans documentary, portraiture, fine art, commercial
and bereavement photography. Her passion as a photographer
has led her to be a very prolific artist. Julia's admiration
for Waxworks not only incorporates this process in her
personal work, but also added to her client product line
with much success.
Photos, samples, and b-roll available upon request
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