New way to generate revenues from image content
See it, like it, buy it now: ink2 has created
a "print-to-revenue" service for owners of professional
image content -- creating a new online marketplace for all
kinds of personal expression products. This means that image
content owners earn revenue from the sale of every printed
product -- and consumers are able to personalize and professionally
print images they discover on the Web.
How does it work?
Print capability and technology is integrated directly into
individual (photographers/artists) sites enabling online
orders, which are fulfilled and mailed by ink2. Like eBay,
ink2 creates a new marketplace that enables diverse and
innovative content.
The Market:
Consumers purchased nearly $25 billion in traditional, pre-printed
cards, postcards,
calendars, stickers, posters, invitations,
and announcements in 2006, yet only 0.1% of printed products
were purchased on-line.
• Shutterfly generated $120 million
in 2006 on photo print products.
• VistaPrint generated $150 million in 2006 on business
print products.
• There is enormous opportunity in the direct-to-consumer
model for photographers and artists.
For Photographers & Artists:
Photographers and artists earn higher commissions for purchased
artwork and are not restricted to licensing contracts. Usually
artists/photographers receive between 3-8% commissions but
with ink2, they can receive around 35% commissions.
For further information: www.ink2.com
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