Advanced Media Announces New Ridata Brand 266X Compact Flash Card

New CF Cards Offer the Ultimate in High Performance for Digital Photographers and Mobile Device Users

Diamond Bar, Calif., December 3, 2007 - Advanced Media, Inc., manufacturer and marketer of the popular Ridata brand of recordable DVD, flash media, electronic storage products and digital accessories, today announced the availability of its ultra fast, new 266X Series of 2-16 GB capacity Compact Flash memory cards. Depending on the device used, the card virtually eliminates data lag time.

"Ritek is committed to provide a comprehensive line of Ridata brand storage solutions for all mobile device users. Our new 266X Series of 2GB to 16GB* cards offer dependable, fast, storage for today's demanding consumers," Harvey Liu, president of Advanced Media Inc., commented. "We are pleased to offer the ideal combination of ultimate performance, cutting-edge technology and strong consumer value for photographers or mobile device users."

The non-volatile memory card features dual channels of data throughput to achieve the high-speed read of 266X (approximately 40MB/per sec). The card also offers low power consumption with automatic power management. It conforms to the CompactFlash Association Standard and is compliant with CF spec 4.0.

The CF card is designed to be compatible with most devices and operating systems including PC card Standard, PC card ATA, and true IDE Mode. It also is compatible with host ATA disk I/O BIOS, DOS and Windows file system, utilities, and application software. The controller supports Ultra DMA Mode up to Mode 4. CIS is implemented with 256 bytes of attribute memory. The CF cards also support 8 or 16 bit host transfers with any host speed using IORDY and has Error Correction Code (ECC) embedded. Apart from faster speeds, Ridata Supreme cards are very durable and can withstand operating in humid or extreme temperatures ranging from below freezing to high heat.

Ritek CF cards are designed to be reliable, featuring a Mean Time Between Failure (MTBF) of five million powered on hours. They are compatible with most portable devices with a CF slot, such as digital cameras, video cameras, pocket PCs, notebook PCs, industrial controllers, embedded systems, PMP and other multimedia devices.

Initial distribution is planned for early December in North America. As with other RIDATA products, it will be available through selected retailers, Ridata distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media website, www.ritekusa.com.

*Regarding CF cards that are 2GB and over, consumers are cautioned to use the cards with devices that support FAT32 file system. Some devices only support the FAT16 file system and can only use a maximum capacity of 2GB CF card on those devices.

About Advanced Media (RITEK USA) Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the Ridata brand of recordable CD and DVD media as well as other types of electronic storage media.

The Ridata brand currently includes: Blu Ray, HD DVD series, DL DVD- R/+R, DVD-R/RW, DVD+R/RW, CD-R/RW, flash memory cards, USB EZT Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861-2269 or e-mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.