Digital Anarchy Releases Primatte Chromakey
3.0 Update for Photoshop Powerful Photoshop Plugin
Gives Photographers Increased Automation and Usability Enhancements
(San Francisco, CA -- July 18, 2007)
Digital Anarchy, a leading provider of cost-effective graphics
software, today announced the release of Primatte Chromakey
3.0 for Photoshop. Primatte Chromakey is the award winning,
best-of-breed green/blue screen solution for photography,
bringing the power of high-end Film/TV technology to Photoshop
and Photoshop Elements. Primatte removes a blue/green background
from a still image or footage, leaving the subject against
a transparent background with any color cast removed.
"We're excited to bring serious batch processing capabilities
to Primatte", said Jim Tierney, Digital Anarchy founder.
"This is going to be a huge advance for photographers
dealing with large volumes of images shot against chromakey."
Primatte Chromakey excels in preserving important, difficult
details like wisps of hair, translucent glass or other materials,
and mesh fabrics. This makes it easy to convincingly place
the subject on a custom background, then substitute that
background as needed. The new version 3.0 adds great customer-requested
features, like a one-click 'auto mask' button, batch processing,
better blending between subject and backdrop, and support
for Intel Macs and Photoshop CS3.
The ability to batch process has been dramatically improved,
allowing users to apply Primatte to hundreds of images via
Photoshop's Actions. Backgrounds can be removed and replaced
automatically, providing photographers who shoot school,
sports, or event photography with a powerful addition to
their workflow. Primatte 3.0 also supports Photoshop CS3's
Smart Objects and Timeline functions, making it possible
to use the plugin on video as well as still images.
Great new features in Primatte 3.0 include:
Batch Processing: Better support for processing large numbers
of images via the AutoMask tool and Photoshop Actions.
AutoMask: Analyzes an image and automatically removes its
background, eliminating or reducing the need for manual
keying. With properly shot images, hundreds of images can
be masked at once.
Light Wrap: New control panel gives better spill suppression
and a more convincing blend of the foreground and background.
MacIntel Support: Primatte 3.0 fully supports Macintoshes
using Intel processors.
Photoshop CS3 Support: Full support of Smart Objects and
video footage via CS3’'s new Timeline.
Improved Tools: A variety of new tools and preview modes
are available to speed up the masking process.
Improved User-Interface: More intuitive interface and keyboard
shortcuts for Primatte's popular tools.
Pricing and Availability
Regularly priced at USD $299, Primatte Chromakey 3.0 is
available now for USD $269. This special pricing is available
until August 15, 2007. The version 3.0 update is free for
existing Primatte 2.0 customers who purchased after May
1, 2007; users should contact Digital Anarchy for details.
The update costs USD $149 for owners of Primatte 2.0 who
purchased earlier than this date. This 2.0 to 3.0 update
is on sale for $129 until August 15, 2007. Primatte 3.0
supports all variants of Macintosh OS X and runs natively
on Intel Macs. The product supports Windows 2000, XP Home,
XP Pro and Vista 32-bit systems. Demo filters and samples
are available at www.digitalanarchy.com <http://digitalanarchy.biz/sendstudio/users/link.php?LinkID=126&UserID=62065&Newsletter=58&List=5&LinkType=Send>
.
About Digital Anarchy
Digital Anarchy is a privately owned company operating out
of San Francisco, Calif., that creates high-quality creative
software for broadcast designers, 2D animators and professional
photographers. These tools solve a wide range of design
issues, from creating text effects and background design
elements, to masking out bluescreens for commercial still
photography. Digital Anarchy products work in conjunction
with a wide range of products from companies like Adobe,
Apple and Autodesk. For more information, please see the
company's website at www.digitalanarchy.com <http://www.digitalanarchy.com>
or call 415-586-8434.
