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This article appeared in the March/April 2002 issue of PT. To purchase this issue and receive this and other valuable articles in this issue, CLICK HERE: Ship within the U.S. | Ship outside the U.S.

As with any significant purchase, shopping for a camera lens usually begins with the announcement to friends and salespeople that you’re “in the market.” They’ll be glad to share their wisdom, typically cultivated by widely accepted myths they’ve encountered in their own experiences. If you mention that you’re considering a third-party lens, here are some things they’ll likely tell you:

• Third party lenses range from just OK to pretty good.
• Third party lenses are okay if you want to save a few bucks and can’t afford the “real glass.”
• Third party lenses aren’t as sharp as the real thing; they work well…unless you’re a real aficionado of fine imaging.

Does everybody know all that? Are these lenses really not as sharp? Why not? Who says so? What else is true? What else should we consider?

Let’s begin with the truth: some lenses are better than others, regardless of brand (or who’s factory is behind the nameplate, which is a very different discussion). If you were a lens maker driven to deliver more productivity to a feature-hungry market, these are some of the issues—and truths— you’d have to consider:

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©2006 Preston Publications. All rights reserved. No part of this material may be reproduced, transmitted, or stored in a retrieval system for public or private use without the written permission of the publisher.


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